SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. SEO is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Companies often hire SEO specialists to implement such strategies with the goal of maximizing organic traffic, which is the traffic that arrives at a website naturally and not as a result of paid search efforts, such as pay-per-click (PPC).
SEO is a type of digital marketing that focuses specifically on driving a website higher in search results on sites such as Google, Yahoo, and Bing. Search engines are the most common vehicle in bringing organic (non-paid) traffic to a website, which makes SEO highly competitive: A successful strategy can bring a business a high level of exposure. Search engines can often see through an attempt to cater to the search engine instead of the user and will rank the site lower as a result. This process, called cloaking, uses all the necessary key words and strategies to make a site look information-rich and valuable on the surface in order to attract attention but doesn't actually offer value for the user.
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SEO: Basic Strategies
The first search engines were relatively ineffective, as they couldn't do much more than search for pages that included specific keywords. Search engines have evolved over time and are complex enough to use hundreds of factors in their search .